sub-brand logo
I was asked by an existing client, SpiritWorks Foundation, to come up with a new fresh logo for a sub-brand within the foundation, that both represented a tie to the overarching brand, but could also stand on its own to represent a specific sector within the foundation. Using the existing “sun eye” graphic of the SpiritWorks Foundation was key. This, along with an updated bold san serif font and new colors a new logo was created..
SpiritWorks Foundation logo
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Existing “sun/eye” graphic
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New sub brand logo
Side by side comparison